A quick search is a pre-categorized list of homes that are displayed prominently in the site, going beyond a regular property search that competing agents are offering. Having a quick search not only helps the buyers, but is also good for the real estate agent in many ways. Here are the top 5 advantages to having a quick search on your real estate website:
1. Multiple ways to search for homes. The vast majority of people who are thinking about buying a home look on the internet for available properties and often search dozens of websites just feel satisfied that they’ve seen what’s available. Providing a quick search allows buyers to choose from a nice selection of carefully selected properties that will show them what they want without fussing around with all the small details.
2. User friendliness and convenience. Each search is conspicuously placed in the sidebar and might say something like “Sarasota HUD homes”. Now the user knows that if they click that link, they will only view HUD homes instead of being limited to price and location.
3. Repeat business. Buyers will appreciate that they have been given an extra tool and will return to your website throughout their search. You could have a quick search for “recently listed” homes, so people on your website will view the hottest properties coming on the market before their competition.
4. Improve your search engine ranking. For every page dedicated to another quick search term, your website has another opportunity to rank higher in the search engines for those keywords. For example: you could put a quick search that says, “Boca Raton Foreclosures”, and if that page becomes popular, it will begin to outrank your competition. If you create a list of 10 quick searches, you have 10 more chances to have your website found on the first page of multiple search engines.
5. Creating a professional impression. After local home buyers spend hours hunting around the national real estate websites and feel let down by their frustrating search options, they will find your site and see the brand new home listings, HUD homes, foreclosures, short sales, and all the other quick searches you have displayed for them and they will realize that you know what’s available in your city and care enough to make it available for them to easily find. That will make you the authority above all of your competitors in the online world of real estate marketing.
